Monthly Archives: June 2012

Monthly Archives: June 2012

June 27, 2012

Men and Women: Do We Work Different?

I’m a woman who has spent most of my career working with other women. And now, spending some of my time at Cojourneo, I am working with three men. I like it. Not that there is anything wrong with working with mostly women. I like that, too. Neither work styles are right...READ MORE
June 6, 2012

Life is Better Shared with Others

My business life has taken a sharp turn in the last two months. I retired as co-founder of Women’s Leadership Exchange, and was busily working on my second book and speaking on the impact of connections and collaboration on leadership. Then Kevin Friedman, a trusted colleague from my WLE days,...READ MORE
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CONTACT LESLIE

I would love to hear from you with questions, comments and your link out experiences.
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Leslie Grossman Leadership is based in New York City and speaks,
facilitates, trains and collaborates throughout the world.

Direct Contact:
leslie@lesliegrossmanleadership.com
speaking@lesliegrossmanleadership.com
914.591.5637

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LINK OUT TABLE OF CONTENTS

LINK OUT TABLE OF CONTENTS
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SELLSATION TABLE OF CONTENTS

Introduction - Tapping into 'The New Women's Network' - Andrea March

One: The C.R.E.A.T.E.S - Community. Relationship. Education. Anticipate. Trust. Entertainment. Service & Support.SM - 7 - Step Formula for Marketing Successfully to Women Business Owners Why the C.R.E.A.T.E.S. program works so powerfully.

Two: C - Community: Engaging Women in Communities They Trust and in Your Own 'Club' Finding out where businesswomen go to meet each other, and what they really want.

Three: R - Relationships: Forming a Unique Bond with Your Prospective Customers Businesswomen buy from companies and people with whom they have relationships.

Four: E - Education: Helping Your Customers Succeed By Expanding Their Knowledge Businesswomen put great value on education and trust companies that invest in and provide it.

Five: A - Anticipate: Know What Your Customers Will Need Before They Ask For It Businesswomen are loyal to companies that anticipate their needs.

Six: T - Trust: Proving Your Integrity and Commitment to Your Customers' Success Women in business buy from companies they trust - companies that show commitment.

Seven: E - Entertainment: How to Make Doing Business with You Fun as well as Productive So much to do, so little time! Businesswomen appreciate companies that entertain them.

Eight: S - Service & Support: Backing Up Your Promises with Immediate Responsiveness Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.

Afterword - Looking into the Future

Accessing and Joining the Women's Leadership Exchange Community