Monthly Archives: January 2013

Monthly Archives: January 2013

January 23, 2013

Where Do We Get Good Advice Now That Dear Abby is Gone?

With the recent passing of the beloved Dear Abby aka Pauline Phillips, it’s interesting to consider how most of us get good advice today. In simpler times, we wrote a letter to Abby or Ann Landers (Abby’s real life sister), called up our neighbor or doctor, or sat down...READ MORE
January 3, 2013

It’s 2013: Be Inspired

Funny thing happened to me yesterday…I was inspired. What a great way to start off the new year, wouldn’t you say? Here’s how it happened… Cojourneo co-founder Kevin Friedman invited me to hear thought leader Seth Godin talk about his new book  The Icarus Deception in NYC, my base of...READ MORE
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Leslie Grossman Leadership is based in New York City and speaks,
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LINK OUT TABLE OF CONTENTS

LINK OUT TABLE OF CONTENTS
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SELLSATION TABLE OF CONTENTS

Introduction - Tapping into 'The New Women's Network' - Andrea March

One: The C.R.E.A.T.E.S - Community. Relationship. Education. Anticipate. Trust. Entertainment. Service & Support.SM - 7 - Step Formula for Marketing Successfully to Women Business Owners Why the C.R.E.A.T.E.S. program works so powerfully.

Two: C - Community: Engaging Women in Communities They Trust and in Your Own 'Club' Finding out where businesswomen go to meet each other, and what they really want.

Three: R - Relationships: Forming a Unique Bond with Your Prospective Customers Businesswomen buy from companies and people with whom they have relationships.

Four: E - Education: Helping Your Customers Succeed By Expanding Their Knowledge Businesswomen put great value on education and trust companies that invest in and provide it.

Five: A - Anticipate: Know What Your Customers Will Need Before They Ask For It Businesswomen are loyal to companies that anticipate their needs.

Six: T - Trust: Proving Your Integrity and Commitment to Your Customers' Success Women in business buy from companies they trust - companies that show commitment.

Seven: E - Entertainment: How to Make Doing Business with You Fun as well as Productive So much to do, so little time! Businesswomen appreciate companies that entertain them.

Eight: S - Service & Support: Backing Up Your Promises with Immediate Responsiveness Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.

Afterword - Looking into the Future

Accessing and Joining the Women's Leadership Exchange Community