Monthly Archives: April 2013

Monthly Archives: April 2013

April 25, 2013

Give to Give and Give to Get

Dear Friends, The shock of the horrendous violence in Boston will linger in all our hearts for a long time. Thankfully, an even more powerful memory is the goodness of people coming to the aid of so many — the heroic stories, the rescuers, and the survivors — will...READ MORE
April 10, 2013

Lean In and Link Out

Two weeks ago, my friend and entourage member Marnie Omanoff, marketing maven extraordinaire, and I dashed off to hear Sheryl Sandberg talk with Chelsea Clinton about her new book Lean In at an over-capacity crowd of 500+ mostly women at Barnes & Noble Union Square in NYC. We couldn’t...READ MORE
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Leslie Grossman Leadership is based in New York City and speaks,
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914.591.5637

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LINK OUT TABLE OF CONTENTS

LINK OUT TABLE OF CONTENTS
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SELLSATION TABLE OF CONTENTS

Introduction - Tapping into 'The New Women's Network' - Andrea March

One: The C.R.E.A.T.E.S - Community. Relationship. Education. Anticipate. Trust. Entertainment. Service & Support.SM - 7 - Step Formula for Marketing Successfully to Women Business Owners Why the C.R.E.A.T.E.S. program works so powerfully.

Two: C - Community: Engaging Women in Communities They Trust and in Your Own 'Club' Finding out where businesswomen go to meet each other, and what they really want.

Three: R - Relationships: Forming a Unique Bond with Your Prospective Customers Businesswomen buy from companies and people with whom they have relationships.

Four: E - Education: Helping Your Customers Succeed By Expanding Their Knowledge Businesswomen put great value on education and trust companies that invest in and provide it.

Five: A - Anticipate: Know What Your Customers Will Need Before They Ask For It Businesswomen are loyal to companies that anticipate their needs.

Six: T - Trust: Proving Your Integrity and Commitment to Your Customers' Success Women in business buy from companies they trust - companies that show commitment.

Seven: E - Entertainment: How to Make Doing Business with You Fun as well as Productive So much to do, so little time! Businesswomen appreciate companies that entertain them.

Eight: S - Service & Support: Backing Up Your Promises with Immediate Responsiveness Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.

Afterword - Looking into the Future

Accessing and Joining the Women's Leadership Exchange Community