Monthly Archives: August 2015

Monthly Archives: August 2015

August 27, 2015

Why Men Should Celebrate Women’s Equality Day

Men and women “have come a long way, baby” as Loretta Lynn said in the title song of her 1978 album of the same name. Ninety five years ago, when the 19th amendment granting women the right to vote was passed, it was not only the beginning of women’s...READ MORE
August 11, 2015

Do CEOs Deserve to Be Paid the Big Bucks? Do You?

The SEC will soon finalize a ruling which will require public U.S. companies to reveal how much more their CEOs are paid than their typical employees. The pay-ratio rule is certain to create negative noise and anger in the workplace of many companies. On the other hand, the rank...READ MORE
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LINK OUT TABLE OF CONTENTS

LINK OUT TABLE OF CONTENTS
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SELLSATION TABLE OF CONTENTS

Introduction - Tapping into 'The New Women's Network' - Andrea March

One: The C.R.E.A.T.E.S - Community. Relationship. Education. Anticipate. Trust. Entertainment. Service & Support.SM - 7 - Step Formula for Marketing Successfully to Women Business Owners Why the C.R.E.A.T.E.S. program works so powerfully.

Two: C - Community: Engaging Women in Communities They Trust and in Your Own 'Club' Finding out where businesswomen go to meet each other, and what they really want.

Three: R - Relationships: Forming a Unique Bond with Your Prospective Customers Businesswomen buy from companies and people with whom they have relationships.

Four: E - Education: Helping Your Customers Succeed By Expanding Their Knowledge Businesswomen put great value on education and trust companies that invest in and provide it.

Five: A - Anticipate: Know What Your Customers Will Need Before They Ask For It Businesswomen are loyal to companies that anticipate their needs.

Six: T - Trust: Proving Your Integrity and Commitment to Your Customers' Success Women in business buy from companies they trust - companies that show commitment.

Seven: E - Entertainment: How to Make Doing Business with You Fun as well as Productive So much to do, so little time! Businesswomen appreciate companies that entertain them.

Eight: S - Service & Support: Backing Up Your Promises with Immediate Responsiveness Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.

Afterword - Looking into the Future

Accessing and Joining the Women's Leadership Exchange Community