March 7, 2017

#BeBoldForChange: MacDella Cooper, Candidate for President of Liberia

Women are the focus in March with Women’s History Month and International Women’s Day celebrated March 8. If there was no gender gap; if there was pay equity (women make 79.6 cents on every dollar men make), reproductive freedom, no violence against women; if women were respected and equally...READ MORE
December 30, 2016

Forget New Year’s Resolutions! Set Goals Instead.

The real story about New Year’s resolutions is that people like to write them, yet they rarely achieve them. So why bother? Instead of writing a list of News Year’s resolutions, take time to think about three goals that will impact your life in a BIG way. As Lucas...READ MORE
November 10, 2016

Election 2016: Will America’s Values Change?

The election is over and Donald Trump is President-elect. In the spirit of transparency, I am a fervent Hillary Clinton supporter and believe she was the best choice. Now that this ugly campaign is behind us, my biggest fear is that American core values may be swept under the...READ MORE
September 5, 2016

Who Do You Trust?

We are stuck in the middle of no man or woman’s land with about two months before one of the most important elections of this century. The biggest question every American should be asking themself is “who do you trust?” or “who do you trust more?” The truth is...READ MORE
August 1, 2016

Will a Woman President Benefit America?

Women are recognized for their patience and perseverance. It took that and a lot more for Hillary Clinton to become the first woman to be nominated for President of the United States by a major political party on July 26, 2016. In an article which came out a few...READ MORE
June 27, 2016

How Do You Rate as a Leader? Take the Accountability Quiz

How accountable are YOU? Are you a leader with integrity? If you are a CEO, your own boss or the leader of a team at a company, an organization or nonprofit,  take this true or false quiz to find out if you are an accountable leader: T or F: I want...READ MORE
April 2, 2016

What Do People Want…at Work?

Ten to 20 years ago, the million dollar question was “what do women want?” There was even a film back in 2000 called “What Women Want” starring Mel Gibson and Helen Hunt. Even in 2016 you will still find plenty of articles claiming to have the answer to the...READ MORE

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Introduction - Tapping into 'The New Women's Network' - Andrea March

One: The C.R.E.A.T.E.S - Community. Relationship. Education. Anticipate. Trust. Entertainment. Service & Support.SM - 7 - Step Formula for Marketing Successfully to Women Business Owners Why the C.R.E.A.T.E.S. program works so powerfully.

Two: C - Community: Engaging Women in Communities They Trust and in Your Own 'Club' Finding out where businesswomen go to meet each other, and what they really want.

Three: R - Relationships: Forming a Unique Bond with Your Prospective Customers Businesswomen buy from companies and people with whom they have relationships.

Four: E - Education: Helping Your Customers Succeed By Expanding Their Knowledge Businesswomen put great value on education and trust companies that invest in and provide it.

Five: A - Anticipate: Know What Your Customers Will Need Before They Ask For It Businesswomen are loyal to companies that anticipate their needs.

Six: T - Trust: Proving Your Integrity and Commitment to Your Customers' Success Women in business buy from companies they trust - companies that show commitment.

Seven: E - Entertainment: How to Make Doing Business with You Fun as well as Productive So much to do, so little time! Businesswomen appreciate companies that entertain them.

Eight: S - Service & Support: Backing Up Your Promises with Immediate Responsiveness Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.

Afterword - Looking into the Future

Accessing and Joining the Women's Leadership Exchange Community