January 4, 2018

Celebrate 2018 with Questions Instead of Resolutions

What do you do at the beginning of a new year? Make resolutions you won’t keep? I suggest instead of resolutions you ask yourself some questions. Starting a new year is a good time to make a fresh start. However, if you don’t take time to talk to yourself...READ MORE
November 24, 2017

Why You Should Talk to Yourself

Last week I taught a class on how extraordinary conversations change your life – both professional and personal. As a Senior Fellow at The George Washington University Center for Excellence in Public Leadership (CEPL), I was asked to substitute for faculty member Joan Wangler who I greatly respect. To...READ MORE
May 4, 2017

Why 7 is Your Lucky Number

I was having lunch with business friend Kristine Kern, a consultant with Patrick Lencioni’s firm The Table Group, and we were discussing working with our clients on communication and marketing issues. I said that I have learned to repeat an important message at least 3 times for the message...READ MORE
March 7, 2017

#BeBoldForChange: MacDella Cooper, Candidate for President of Liberia

Women are the focus in March with Women’s History Month and International Women’s Day celebrated March 8. If there was no gender gap; if there was pay equity (women make 79.6 cents on every dollar men make), reproductive freedom, no violence against women; if women were respected and equally...READ MORE
December 30, 2016

Forget New Year’s Resolutions! Set Goals Instead.

The real story about New Year’s resolutions is that people like to write them, yet they rarely achieve them. So why bother? Instead of writing a list of News Year’s resolutions, take time to think about three goals that will impact your life in a BIG way. As Lucas...READ MORE
November 10, 2016

Election 2016: Will America’s Values Change?

The election is over and Donald Trump is President-elect. In the spirit of transparency, I am a fervent Hillary Clinton supporter and believe she was the best choice. Now that this ugly campaign is behind us, my biggest fear is that American core values may be swept under the...READ MORE
September 5, 2016

Who Do You Trust?

We are stuck in the middle of no man or woman’s land with about two months before one of the most important elections of this century. The biggest question every American should be asking themself is “who do you trust?” or “who do you trust more?” The truth is...READ MORE

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Introduction - Tapping into 'The New Women's Network' - Andrea March

One: The C.R.E.A.T.E.S - Community. Relationship. Education. Anticipate. Trust. Entertainment. Service & Support.SM - 7 - Step Formula for Marketing Successfully to Women Business Owners Why the C.R.E.A.T.E.S. program works so powerfully.

Two: C - Community: Engaging Women in Communities They Trust and in Your Own 'Club' Finding out where businesswomen go to meet each other, and what they really want.

Three: R - Relationships: Forming a Unique Bond with Your Prospective Customers Businesswomen buy from companies and people with whom they have relationships.

Four: E - Education: Helping Your Customers Succeed By Expanding Their Knowledge Businesswomen put great value on education and trust companies that invest in and provide it.

Five: A - Anticipate: Know What Your Customers Will Need Before They Ask For It Businesswomen are loyal to companies that anticipate their needs.

Six: T - Trust: Proving Your Integrity and Commitment to Your Customers' Success Women in business buy from companies they trust - companies that show commitment.

Seven: E - Entertainment: How to Make Doing Business with You Fun as well as Productive So much to do, so little time! Businesswomen appreciate companies that entertain them.

Eight: S - Service & Support: Backing Up Your Promises with Immediate Responsiveness Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.

Afterword - Looking into the Future

Accessing and Joining the Women's Leadership Exchange Community