Navigating Today’s Business World Requires ‘C’s not ‘A’s: Part 1 – Courage

Navigating Today’s Business World Requires ‘C’s not ‘A’s: Part 1 – Courage

March 26, 2011

The Three C’s of Leadership.

If “staying the course is like navigating an old world with a new map, ” then it’s time that we go off road and plan a new route.  Many of the old ways of doing things, just won’t cut it today. To be a successful leader in your business, your career and in your life requires a new set of principles.  Instead of trying to get A’s like you did in school, go for  the C’s:  Courage, Communication and Collaboration – the three C’s of leadership.   When we focus on the three C’s, we will find ourselves on a path to success this year.

Courage is the number one ingredient to move forward in your career today.  If you are in a corporate position, it takes courage, to stay put in a company that is undergoing major changes, including downsizing, and deliver your best each day.  If the company isn’t making the necessary changes to meet the new world, you may feel stuck in a company that is not moving forward, but you lack the courage to leave.  Either way, it’s time to activate your network. If you haven’t been meeting with your colleagues and connections for the past year, it’s time to start doing it now.  Make early morning coffee dates or get out for lunch. The relationships you’ve made throughout your career need to stay active. They can serve as the booster rocket to your next position and provide you with great advice for what’s next for you. Think of it as part of your job description.

If you lead your own business, it takes courage to examine your business model and determine if it is still viable in this new virtual world.  Should you be offering new products and services to meet the current needs of your customers?  What are the most effective ways of reaching out to new customers and discover what they want?    To get the answers to these questions and others you don’t have to look any further than your computer.  Social media and websites like www,Constant Contact  offer online research tools that make it easy and inexpensive to find out what your customers want and how they feel about your offerings. When’s the last time you invited some of your best customers to lunch or had drinks with your vendors to get their ideas?   For some it takes courage to get out of one’s office and ask vendors and customers the tough questions.  Be willing to hear answers that you may not like, but can set you on the right course for new strategies and tactics.  And don’t forget, the best way you get new customers is by leaving your office.   Build relationships at one-to-one meetings that can lead you to new opportunities for business.

For those of you who are in transition, be sure to read the suggestions above about getting out and building those relationships.  Make a list people who you respect.  They can give you ideas and open doors.  Schedule one-to-one time with them.   When you meet, never ask for a job, ask for advice!  And remember, it’s not a one way street!  Be sure to ask how you can lend support to them.  It was Eleanor Roosevelt who said, “We gain strength, and courage, and confidence by each experience in which we really stop to look fear in the face…we must do that which we think we cannot.”

Watch for my upcoming blogs about the other two C’s – communication and collaboration.  Read more about navigating today’s business world at and becoming the leader of your life at