Network vs. Entourage: The Difference That Makes a Difference

Network vs. Entourage: The Difference That Makes a Difference

May 13, 2013

In Link Out, I share that your “link out journey” begins by identifying your vision and then linking out via a new networking model with the goal of building trusted relationships that multiply and expand bringing you results and fulfillment. But how is this “new networking model” different from the old one?

Here’s a side-by-side comparison to help you identify the main characteristics of each:


 Network  Entourage
 One- or two-time connection  Life-long relationship
 A stack of business cards  People you talk to regularly
 Forgets your name  Returns your calls and e-mails
 One-way support  Mutual support—people help each other
 Quick surface communication  In-depth, sincere communication
Inconsistent follow-up  Reliable follow-up
Call/e-mail only when they need something  Call/e-mail to make introductions and referrals
 Self-win attitude  Win-win attitude
 No interest in your personal life  Interested in your professional and personal life
Lack of trust in the relationship  Trusted relationship

Having an entourage puts each of us on the receiving end.An entourage offers us advice, new connections, recommendations, and referrals for clients and customers, too. As I’ve shared previously throughout this book, the link out process works only when you consider it a two-way street.

An entourage not only provides, but it also offers a unique opportunity to give back. Giving back to your entourage and to others outside your entourage is a way for people to collaborate on behalf of one another’s success. The more generous we are helping the other person, the more trust is built and the more willing that person is to want to help us.

An entourage is a collaborative relationship. Once you get started, your entourage will not only support you, they will also connect you with new people who will come to believe in you as well, and together they will help you thrive!

Link Out for Success,