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Leslie Grossman Leadership is based in New York City and speaks,
facilitates, trains and collaborates throughout the world.
Introduction - Tapping into 'The New Women's Network' - Andrea March
One: The C.R.E.A.T.E.S - Community. Relationship. Education. Anticipate. Trust. Entertainment. Service & Support.SM - 7 - Step Formula for Marketing Successfully to Women Business Owners Why the C.R.E.A.T.E.S. program works so powerfully.
Two: C - Community: Engaging Women in Communities They Trust and in Your Own 'Club' Finding out where businesswomen go to meet each other, and what they really want.
Three: R - Relationships: Forming a Unique Bond with Your Prospective Customers Businesswomen buy from companies and people with whom they have relationships.
Four: E - Education: Helping Your Customers Succeed By Expanding Their Knowledge Businesswomen put great value on education and trust companies that invest in and provide it.
Five: A - Anticipate: Know What Your Customers Will Need Before They Ask For It Businesswomen are loyal to companies that anticipate their needs.
Six: T - Trust: Proving Your Integrity and Commitment to Your Customers' Success Women in business buy from companies they trust - companies that show commitment.
Seven: E - Entertainment: How to Make Doing Business with You Fun as well as Productive So much to do, so little time! Businesswomen appreciate companies that entertain them.
Eight: S - Service & Support: Backing Up Your Promises with Immediate Responsiveness Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.
Afterword - Looking into the Future
Accessing and Joining the Women's Leadership Exchange Community